Blog

Global Ad Spend Growth is Down, while Mobile and Social are on the Up – so Make the Most of Every Penny or Cent you Spend

Posted by Sophie Hurst on Jun 20, 2017 10:23:28 AM


blog yesterday from PerformanceIn announced that global ad spend growth has reduced by 1% globally. It says, “..this year’s global $563.4 billion on spend [is] to represent a dip in growth from 4.8% in 2016 to 3.8% this year.” However, it says it is set to grow this coming year.

Read More

Topics: Mobile, Social, Social Commerce, ad spend


Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

Posted by Sophie Hurst on May 31, 2017 10:41:07 AM


It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the impact of your advertising and other efforts, on whether a customer goes into a store to buy. 

Read More

Topics: Google PLA Shopping, PLA, Shopping Trends, google shopping, google product listings, online and offline shopping, ppc, retail trends, paid search


What the 2017 Google Shopping Feed Specification Update Means for You

Posted by Sophie Hurst on May 25, 2017 12:48:00 PM


 

Each year, Google makes an update to their Google Shopping Product Data Specification. They have recently announced an update, which you can read here. We thought we would explain it and what it means to you in terms of each of the sections they refer to: Minimum order value, shipping-related attributes and handling time.

Read More

Topics: Google PLA Shopping, Google Feed


Recent changes on ECN Australia and their immediate impact on merchants

Posted by Andrew.Thomas on May 26, 2016 12:33:17 PM


eBay Commerce Network has been the only advertising network that allows merchants to engage consumers on eBay and other websites in a single campaign.

Through the eBay Commerce Network's Merchant Program, merchants can reach new customers at every stage in their shopping journey, from awareness to purchase, by advertising products through highly targeted ad placements across eBay's network of premium publishers, as well as placements on eBay.com.au.

Read More

Topics: ebay, ecn, reports, ebay commerce network, australia, performance


Google Introduces Shopping Ads on Image Search

Posted by Adelina Manolache on May 19, 2016 11:44:18 AM


google_shopping_images.gif

Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users browsing through Google image search results will be able to see ads for related products at the top of the search results, above organic listings. The ads can be filtered with Google's filter buttons, same as organic images, allowing shoppers to narrow down their search and get redirected to the retailer that sells the product they are looking for.

Why? According to Google, users who search and shop on their smartphones at least once a week see product images as the feature they rely upon the most. The new product ads feature hopes to answer user questions such as how much does the product cost, or where can I buy it from, right from the image search.

According to Google's Monday announcement, shopping ads are automatically eligible to show on image search as part of the Google Search Network.

 

Read More

Topics: News, Google, PLA, google shopping, google search network


Amazon’s new Pan-European FBA helps expand your reach across Europe

Posted by Adelina Manolache on May 5, 2016 11:58:43 AM


Fulfilment by Amazon (FBA)’s suite of solutions is already helping merchants grow their business in their home marketplace and abroad by using Amazon’s world-class fulfilment resources and expertise.

Read More

Topics: amazon, marketplaces, inventory, europe


The Benefits of Using Source Data Over a Traditional Scrape

Posted by Vanessa Vary on Mar 21, 2016 4:31:03 PM


Here are some key benefits of using source data and associated plugins against a traditional scrape tool. We hope this helps explain the difference and enables you to improve your data quality. 

Read More

Topics: ecommerce platform, scraping, scrape, benefits, plugin, data management, ecommerce


What is a GTIN?

Posted by Matt Sullivan on Feb 16, 2016 10:54:54 AM


Global Trade Item Number (GTIN), also referred to as UPC, EAN, JAN and ISBN, is a unique identifier used by manufacturers of a product to uniquely identify it. The uniqueness and universality of the identifier is a useful and accurate way of aligning the same product sold by different merchants which is why it will soon be required by Google for all branded products.

Read More

Topics: Google, google shopping


Google Shopping: The Future of Product Level eCommerce?

Posted by Mark.Batson on Feb 5, 2016 11:05:03 AM


Throughout 2015 Google, Retailers and Agencies alike, have invested a lot of time and effort in improving the data points required as part of the Google Shopping Feed Specification. You’ll remember particularly the move to make GTINs a required element of the Feed for a list of Designated Brands within the Fashion vertical; a move that even now still presents a significant challenge for the large majority of UK Fashion Retailers.

Read More

Topics: Google PLA Shopping, Google, google shopping


Top Tips to Maximise Product Data Quality

Posted by Adelina Manolache on Jan 14, 2016 12:59:06 PM


Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy. 

Read More

Topics: Research & Insight, Feed Optimisation, Data Feed, Product Feeds, Data Quality, Multichannel