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Adelina Manolache

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Google Introduces Shopping Ads on Image Search

Posted by Adelina Manolache on May 19, 2016 11:44:18 AM


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Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users browsing through Google image search results will be able to see ads for related products at the top of the search results, above organic listings. The ads can be filtered with Google's filter buttons, same as organic images, allowing shoppers to narrow down their search and get redirected to the retailer that sells the product they are looking for.

Why? According to Google, users who search and shop on their smartphones at least once a week see product images as the feature they rely upon the most. The new product ads feature hopes to answer user questions such as how much does the product cost, or where can I buy it from, right from the image search.

According to Google's Monday announcement, shopping ads are automatically eligible to show on image search as part of the Google Search Network.

 

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Topics: News, Google, PLA, google shopping, google search network


Amazon’s new Pan-European FBA helps expand your reach across Europe

Posted by Adelina Manolache on May 5, 2016 11:58:43 AM


Fulfilment by Amazon (FBA)’s suite of solutions is already helping merchants grow their business in their home marketplace and abroad by using Amazon’s world-class fulfilment resources and expertise.

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Topics: amazon, marketplaces, inventory, europe


Top Tips to Maximise Product Data Quality

Posted by Adelina Manolache on Jan 14, 2016 12:59:06 PM


Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy. 

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Topics: Research & Insight, Feed Optimisation, Data Feed, Product Feeds, Data Quality, Multichannel