Throughout 2015 Google, Retailers and Agencies alike, have invested a lot of time and effort in improving the data points required as part of the Google Shopping Feed Specification. You’ll remember particularly the move to make GTINs a required element of the Feed for a list of Designated Brands within the Fashion vertical; a move that even now still presents a significant challenge for the large majority of UK Fashion Retailers.
Intelligent Reach has been shortlisted for the Network Innovation award at next week’s Performance Marketing Awards. We have been nominated for this award in conjunction with Commission Junction.
In our previous post we compared the relative efficiency of two fundamentally different Google Shopping bid strategies. We looked firstly at a tiered margin structure and how we could potentially upweight bids for higher margin products but actually found, that even by doing so, costs could be inflated by as much as 43% when compared with optimisation at a granular product level.