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Matt Sullivan

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What is a GTIN?

Posted by Matt Sullivan on Feb 16, 2016 10:54:54 AM


Global Trade Item Number (GTIN), also referred to as UPC, EAN, JAN and ISBN, is a unique identifier used by manufacturers of a product to uniquely identify it. The uniqueness and universality of the identifier is a useful and accurate way of aligning the same product sold by different merchants which is why it will soon be required by Google for all branded products.

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Topics: Google, google shopping