Matt Sullivan

Find me on:

Recent Posts

What is a GTIN?

Posted by Matt Sullivan on Feb 16, 2016 10:54:54 AM

Global Trade Item Number (GTIN), also referred to as UPC, EAN, JAN and ISBN, is a unique identifier used by manufacturers of a product to uniquely identify it. The uniqueness and universality of the identifier is a useful and accurate way of aligning the same product sold by different merchants which is why it will soon be required by Google for all branded products.

Read More

Topics: Google, google shopping