Sophie Hurst

Recent Posts

Global Ad Spend Growth is Down, while Mobile and Social are on the Up – so Make the Most of Every Penny or Cent you Spend

Posted by Sophie Hurst on Jun 20, 2017 10:23:28 AM

blog yesterday from PerformanceIn announced that global ad spend growth has reduced by 1% globally. It says, “..this year’s global $563.4 billion on spend [is] to represent a dip in growth from 4.8% in 2016 to 3.8% this year.” However, it says it is set to grow this coming year.

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Topics: Mobile, Social, Social Commerce, ad spend

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

Posted by Sophie Hurst on May 31, 2017 10:41:07 AM

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the impact of your advertising and other efforts, on whether a customer goes into a store to buy. 

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Topics: Google PLA Shopping, PLA, Shopping Trends, google shopping, google product listings, online and offline shopping, ppc, retail trends, paid search

What the 2017 Google Shopping Feed Specification Update Means for You

Posted by Sophie Hurst on May 25, 2017 12:48:00 PM


Each year, Google makes an update to their Google Shopping Product Data Specification. They have recently announced an update, which you can read here. We thought we would explain it and what it means to you in terms of each of the sections they refer to: Minimum order value, shipping-related attributes and handling time.

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Topics: Google PLA Shopping, Google Feed