The online marketplace can be an ideal place for the new online seller, just as much as it can serve as an alternate sales channel for the larger retailer. With that said, marketplaces are often crowded with competition; to stand out requires a vendor to capitalise on every potential advantage they can find.
Social Commerce aka sCommerce continues to grow for consumers and retailers alike. It is fast becoming a vital tool for engaging & attracting new customers whom a retailer may not otherwise have connected with. Email & Paid Search are however still on the top of the list of effective acquisition channels for retailers according to the State of Retailing Online 2015 Survey.
Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.
Not surprisingly, price is a compulsory attribute across all online marketig channels and partners, however the level of pricing detail can vary greatly.
We are all well acquainted with the 1-click-buying option on Amazon or the Apple Store — soon, it will be available on our social media feeds, too. Last year, Facebook and Twitter rolled out beta programs to test versions of a buy-button ad as well, including pictures and prices of the product, as well as payment and delivery methods.
Fashion discounts over the summer sale gave a huge boost to overall ecommerce growth in June, with online sales growing by 17.6% compared to the same period last year.
The Demandware shopping index surveyed over 200 million shoppers worldwide and considers shopper frequency, conversion rate, average order value & net change in shoppers.
With 300m global active users, 14m UK Instagram account holders access the social platform monthly. This user base has doubled in the last 2 years.
Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.
Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.