Blog

Marketplace Best Practices - Staying Ahead of the Competition

Posted by Andrew.Thomas on Sep 10, 2015 3:34:00 PM


The online marketplace can be an ideal place for the new online seller, just as much as it can serve as an alternate sales channel for the larger retailer. With that said, marketplaces are often crowded with competition; to stand out requires a vendor to capitalise on every potential advantage they can find.

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Topics: Customer Success, ecommmerce, marketplaces, Multichannel


Facebook the top acquisition platform for retailers - growth up 50%

Posted by Rebecca West on Aug 6, 2015 1:36:00 PM


Social Commerce aka sCommerce continues to grow for consumers and retailers alike.  It is fast becoming a vital tool for engaging & attracting new customers whom a retailer may not otherwise have connected with.  Email & Paid Search are however still on the top of the list of effective acquisition channels for retailers according to the State of Retailing Online 2015 Survey.

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Topics: PLA, Product Level Advertising, Facebook, marketplaces, Social Media, sCommerce


Bing respond to Google's PLAs with their new Shopping Ads

Posted by Rebecca West on Aug 4, 2015 9:30:00 AM


 Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.

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Topics: Product Feeds, PLA, Product Level Advertising, Bing, Product Profitability


Top Tip for Maximising Product Data Quality #3 - Accurate Prices

Posted by Rebecca West on Jul 31, 2015 3:18:00 PM


Not surprisingly, price is a compulsory attribute across all online marketig channels and partners, however the level of pricing detail can vary greatly.

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The growth of sCommerce driven by consumer behaviour

Posted by Rebecca West on Jul 31, 2015 11:00:00 AM


We are all well acquainted with the 1-click-buying option on Amazon or the Apple Store —  soon, it will be available on our social media feeds, too. Last year, Facebook and Twitter rolled out beta programs to test versions of a buy-button ad as well, including pictures and prices of the product, as well as payment and delivery methods.

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Topics: Facebook, sCommerce, Product Profitability, Social Commerce


BRC-KPMG shows summer sales boost ecommerce growth

Posted by Rebecca West on Jul 29, 2015 6:38:00 PM


Fashion discounts over the summer sale gave a huge boost to overall ecommerce growth in June, with online sales growing by 17.6% compared to the same period last year.

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Topics: Industry News, Trading Intelligence, BRC


Demandware index shows overall increase in shopping frequency

Posted by Rebecca West on Jul 23, 2015 5:36:00 PM


The Demandware shopping index surveyed over 200 million shoppers worldwide and considers shopper frequency, conversion rate, average order value & net change in shoppers.

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Topics: Industry News, ecommmerce, Demandware, Shopping Trends


Instagram's targeted advertising to reach 14m UK users

Posted by Rebecca West on Jul 22, 2015 1:27:38 PM


With 300m global active users, 14m UK Instagram account holders access the social platform monthly.  This user base has doubled in the last 2 years.  

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Topics: PLA, Product Level Advertising, Facebook, Product Imagery, Instagram


What does Google's 'Phantom 2' mean for retail content?

Posted by Rebecca West on Jul 15, 2015 4:48:00 PM


Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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Topics: Data Feed, Google, Data Quality, Google Algorithm


Top Tip for Maximising Product Data Quality #10 - Continually optimise

Posted by Rebecca West on Jul 14, 2015 3:57:00 PM


Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality