The online marketplace can be an ideal place for the new online seller, just as much as it can serve as an alternate sales channel for the larger retailer. With that said, marketplaces are often crowded with competition; to stand out requires a vendor to capitalise on every potential advantage they can find.
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Intelligent Reach, experts in product level marketing, data quality & performance, announced that Boden, the international clothing company, has chosen Intelligent Reach to help the retailer increase its exposure across online channels internationally.