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Top Tips to Maximise Product Data Quality

Posted by Adelina Manolache on Jan 14, 2016 12:59:06 PM


Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy. 

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Topics: Research & Insight, Feed Optimisation, Data Feed, Product Feeds, Data Quality, Multichannel


What does Google's 'Phantom 2' mean for retail content?

Posted by Rebecca West on Jul 15, 2015 4:48:00 PM


Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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Topics: Data Feed, Google, Data Quality, Google Algorithm


Top Tip for Maximising Product Data Quality #10 - Continually optimise

Posted by Rebecca West on Jul 14, 2015 3:57:00 PM


Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #9 - Localisation

Posted by Rebecca West on Jul 13, 2015 3:52:00 PM


The internet has facilitated more rapid international expansion for many. However, as retailers break into new markets it is important that they fully localise their product data to set themselves up for success.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Google are testing new shopping ad (PLA) formats

Posted by Rebecca West on Jul 13, 2015 12:55:33 PM


Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

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Topics: Google PLA Shopping, Data Feed, Google, PLA, Data Quality, Shopping Ads


Top Tip for Maximising Product Data Quality #8 - Landing Pages

Posted by Rebecca West on Jul 10, 2015 3:46:00 PM


Ensuring valid, product-level landing pages may seem like obvious advice but you would be surprised at how many retailers have broken links in their product feed, where the product or page no longer exists.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #7 - Stock

Posted by Rebecca West on Jul 9, 2015 3:42:00 PM


Including accurate stock levels within the product feed (or having a secondary data feed for such information) allows consumers to only view those products which they are actually able to purchase, managing their expectations from initial product search to purchase.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #6 - Images

Posted by Rebecca West on Jul 8, 2015 3:37:00 PM


In recent years it has become extremely easy to embed imagery in product feeds. Despite this, a surprising number of retailers still fail to maximise the potential of effective imagery.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Google's Digital Garage Tour hits high street retailers

Posted by Rebecca West on Jul 8, 2015 12:41:00 PM


Google has setup a digital task force to give training to high street retailers as part of a wider Government-backed initiative.

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Topics: Data Feed, Product Feeds, Google, Data Quality, Product Imagery


Top Tip for Maximising Product Data Quality #5 - Product Identifiers

Posted by Rebecca West on Jul 7, 2015 3:32:00 PM


Consumers often search and compare products by unique identifiers such as EAN’s, MPN’s and UPC’s, thus it is vital to include these if they exist. Failing to feature these will give your competitors an advantage and may even prevent your items appearing on certain partners, in certain countries. The inclusion of unique product identifiers is most crucial for branded and hard goods such as electronics / appliances, which are regularly compared via price comparison sites.

Retailers of older/ custom goods that don’t have a unique product identifiers can use the “identifier exists” attribute to inform certain partners (such as Google).

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality