Blog

Top Tips to Maximise Product Data Quality

Posted by Adelina Manolache on Jan 14, 2016 12:59:06 PM


Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy. 

Read More

Topics: Research & Insight, Feed Optimisation, Data Feed, Product Feeds, Data Quality, Multichannel


Important changes to Google Shopping product feed

Posted by Rebecca West on Jun 1, 2015 8:46:17 PM


As of 1st June 2015, Google have made changes to the specification of the Product Feed that powers Google Shopping.   The majority of these changes won’t be fully enforced until mid-September 2015 however you need to aware of the changes and act accordingly.

Read More

Topics: Google PLA Shopping, Feed Optimisation, Data Feed, Google, Data Quality, Industry News


Step 5: Continuous Improvement

Posted by Rebecca Nixon on May 7, 2015 2:00:00 PM


Read More

Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 4: Optimising at a Product Level

Posted by Rebecca Nixon on May 5, 2015 2:00:00 PM


The fourth important step to securing your online success is optimising your performance at a product level to ensure maximum profitability.  

Read More

Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 3: Choosing Channels

Posted by Rebecca Nixon on May 1, 2015 2:00:00 PM


The third most important step to your online success is launching your product catalogue across all relevant online channels.

Read More

Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 2: Understanding Your Performance Metrics

Posted by Rebecca Nixon on Apr 29, 2015 2:42:00 PM


Understanding how you measure success is vital to performance.

Read More

Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 1: Data Quality

Posted by Rebecca Nixon on Apr 28, 2015 5:23:00 PM


The quality of your product data feed determines your online success.

Read More

Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Intelligent Reach Explained In 2 Minutes

Posted by Rebecca Nixon on Apr 2, 2015 11:30:00 AM


Want the lowdown? Short on time? We get it - so we made you a video.

Read More

Topics: Performance Optimisation, Feed Optimisation, News, Data Feed, Customer Success, Product Feeds, PLA, Product Level Advertising, IRX


Our Retailers' Revenue has grown over 60% since #IRX 2014

Posted by Rebecca West on Mar 17, 2015 7:21:00 PM


With IRX 2015 just around the corner (25-26th March) at Birmingham NEC, we decided to look at the growth and performance of our clients over the year to see how they have performed by comparison since IRX 2014.

Read More

Topics: Research & Insight, Feed Optimisation, Product Feeds, PLA, Product Level Advertising, Facebook, Seasonal Trends, IRX


Google Product Search 101

Posted by Steve.Rivers on Dec 18, 2012 11:01:25 AM


Our Integration Director, Matt Sullivan, has compiled a quick list of some important factors that Intelligent Reach would recommend when merchants wish to promote their products via Google Product Search or Google Merchant Centre as it often referred to now.

Read More

Topics: Google PLA Shopping, Feed Optimisation