Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy.
As of 1st June 2015, Google have made changes to the specification of the Product Feed that powers Google Shopping. The majority of these changes won’t be fully enforced until mid-September 2015 however you need to aware of the changes and act accordingly.
The fourth important step to securing your online success is optimising your performance at a product level to ensure maximum profitability.
The third most important step to your online success is launching your product catalogue across all relevant online channels.
Understanding how you measure success is vital to performance.
The quality of your product data feed determines your online success.
Want the lowdown? Short on time? We get it - so we made you a video.
With IRX 2015 just around the corner (25-26th March) at Birmingham NEC, we decided to look at the growth and performance of our clients over the year to see how they have performed by comparison since IRX 2014.
Our Integration Director, Matt Sullivan, has compiled a quick list of some important factors that Intelligent Reach would recommend when merchants wish to promote their products via Google Product Search or Google Merchant Centre as it often referred to now.