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Google Introduces Shopping Ads on Image Search

Posted by Adelina Manolache on May 19, 2016 11:44:18 AM


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Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users browsing through Google image search results will be able to see ads for related products at the top of the search results, above organic listings. The ads can be filtered with Google's filter buttons, same as organic images, allowing shoppers to narrow down their search and get redirected to the retailer that sells the product they are looking for.

Why? According to Google, users who search and shop on their smartphones at least once a week see product images as the feature they rely upon the most. The new product ads feature hopes to answer user questions such as how much does the product cost, or where can I buy it from, right from the image search.

According to Google's Monday announcement, shopping ads are automatically eligible to show on image search as part of the Google Search Network.

 

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Topics: News, Google, PLA, google shopping, google search network


What is a GTIN?

Posted by Matt Sullivan on Feb 16, 2016 10:54:54 AM


Global Trade Item Number (GTIN), also referred to as UPC, EAN, JAN and ISBN, is a unique identifier used by manufacturers of a product to uniquely identify it. The uniqueness and universality of the identifier is a useful and accurate way of aligning the same product sold by different merchants which is why it will soon be required by Google for all branded products.

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Topics: Google, google shopping


Google Shopping: The Future of Product Level eCommerce?

Posted by Mark.Batson on Feb 5, 2016 11:05:03 AM


Throughout 2015 Google, Retailers and Agencies alike, have invested a lot of time and effort in improving the data points required as part of the Google Shopping Feed Specification. You’ll remember particularly the move to make GTINs a required element of the Feed for a list of Designated Brands within the Fashion vertical; a move that even now still presents a significant challenge for the large majority of UK Fashion Retailers.

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Topics: Google PLA Shopping, Google, google shopping


What does Google's 'Phantom 2' mean for retail content?

Posted by Rebecca West on Jul 15, 2015 4:48:00 PM


Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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Topics: Data Feed, Google, Data Quality, Google Algorithm


Google are testing new shopping ad (PLA) formats

Posted by Rebecca West on Jul 13, 2015 12:55:33 PM


Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

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Topics: Google PLA Shopping, Data Feed, Google, PLA, Data Quality, Shopping Ads


Google's Digital Garage Tour hits high street retailers

Posted by Rebecca West on Jul 8, 2015 12:41:00 PM


Google has setup a digital task force to give training to high street retailers as part of a wider Government-backed initiative.

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Topics: Data Feed, Product Feeds, Google, Data Quality, Product Imagery


Google Brings Its Shopping Ads to Youtube

Posted by Sami Bhasin on Jul 7, 2015 1:45:15 PM


Here comes the next phase in Google’s e-commerce expedition.

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Topics: Google, Industry News, YouTube


Shopping Habits of Tech-Savvy Brits are changing fast

Posted by Rebecca West on Jun 30, 2015 5:11:30 PM


The British consumer continues to lead the way in adoption of mobile technology,  however bricks and mortar still play a role in shopping according to the Google Consumer Barometer.

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Topics: Data Feed, Product Feeds, Google, Product Level Advertising, Data Quality, Industry News


E-commerce market to grow to £654bn by 2018 as reported by @RetailGazette

Posted by Rebecca West on Jun 8, 2015 10:44:03 AM


In a recent article published by The Retail Gazette, online sales are expected to grow by £320bn by 2018 across UK, US, Germany and China.  Taking the value of the online market in these specific territories to £645bn.  The figures are a result of a recent survey by OC&C Strategy Consultants, PayPay and Google.

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Topics: Google, Industry News, ecommmerce, paypal, UK growth


Important changes to Google Shopping product feed

Posted by Rebecca West on Jun 1, 2015 8:46:17 PM


As of 1st June 2015, Google have made changes to the specification of the Product Feed that powers Google Shopping.   The majority of these changes won’t be fully enforced until mid-September 2015 however you need to aware of the changes and act accordingly.

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Topics: Google PLA Shopping, Feed Optimisation, Data Feed, Google, Data Quality, Industry News