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Google Introduces Shopping Ads on Image Search

Posted by Adelina Manolache on May 19, 2016 11:44:18 AM


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Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users browsing through Google image search results will be able to see ads for related products at the top of the search results, above organic listings. The ads can be filtered with Google's filter buttons, same as organic images, allowing shoppers to narrow down their search and get redirected to the retailer that sells the product they are looking for.

Why? According to Google, users who search and shop on their smartphones at least once a week see product images as the feature they rely upon the most. The new product ads feature hopes to answer user questions such as how much does the product cost, or where can I buy it from, right from the image search.

According to Google's Monday announcement, shopping ads are automatically eligible to show on image search as part of the Google Search Network.

 

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Topics: News, Google, PLA, google shopping, google search network


What is a GTIN?

Posted by Matt Sullivan on Feb 16, 2016 10:54:54 AM


Global Trade Item Number (GTIN), also referred to as UPC, EAN, JAN and ISBN, is a unique identifier used by manufacturers of a product to uniquely identify it. The uniqueness and universality of the identifier is a useful and accurate way of aligning the same product sold by different merchants which is why it will soon be required by Google for all branded products.

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Topics: Google, google shopping


Google Shopping: The Future of Product Level eCommerce?

Posted by Mark.Batson on Feb 5, 2016 11:05:03 AM


Throughout 2015 Google, Retailers and Agencies alike, have invested a lot of time and effort in improving the data points required as part of the Google Shopping Feed Specification. You’ll remember particularly the move to make GTINs a required element of the Feed for a list of Designated Brands within the Fashion vertical; a move that even now still presents a significant challenge for the large majority of UK Fashion Retailers.

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Topics: Google PLA Shopping, Google, google shopping