Blog

BRC-KPMG shows summer sales boost ecommerce growth

Posted by Rebecca West on Jul 29, 2015 6:38:00 PM


Fashion discounts over the summer sale gave a huge boost to overall ecommerce growth in June, with online sales growing by 17.6% compared to the same period last year.

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Topics: Industry News, Trading Intelligence, BRC


Demandware index shows overall increase in shopping frequency

Posted by Rebecca West on Jul 23, 2015 5:36:00 PM


The Demandware shopping index surveyed over 200 million shoppers worldwide and considers shopper frequency, conversion rate, average order value & net change in shoppers.

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Topics: Industry News, ecommmerce, Demandware, Shopping Trends


Amazon's Prime Day said to be bigger than Black Friday

Posted by Rebecca West on Jul 14, 2015 11:38:59 AM


Amazon is claiming that Prime Day will be the biggest sales day in its history, eclipsing even Black Friday.  Here is what to expect...

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Topics: Product Feeds, Product Level Advertising, Industry News, amazon, Product Imagery, maretplace


Google Brings Its Shopping Ads to Youtube

Posted by Sami Bhasin on Jul 7, 2015 1:45:15 PM


Here comes the next phase in Google’s e-commerce expedition.

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Topics: Google, Industry News, YouTube


Most popular time to buy online is 12-2pm weekdays & Sunday evenings

Posted by Rebecca West on Jul 7, 2015 12:22:00 PM


According to Econsultancy, based on Global retailers, the most popular time to buy online is on weekdays, between 12-2pm & on Sunday evenings

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Topics: Industry News


Average Order Values fall 4%, should E-tailers be Worried?

Posted by Roz Thomasoo on Jul 2, 2015 12:59:22 PM


IMRG and Capgemini’s recent e-Retail Sales Index recorded a fall in average order value (AOV) across e-commerce. Comparing Q1 2015 to the same period of the year prior, the report found AOV’s to have fallen 4% YoY, sustaining the metrics general downward trend over the past few years which has seen the average UK e-commerce basket value fall 7% since 2010.

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Topics: Industry News


Shopping Habits of Tech-Savvy Brits are changing fast

Posted by Rebecca West on Jun 30, 2015 5:11:30 PM


The British consumer continues to lead the way in adoption of mobile technology,  however bricks and mortar still play a role in shopping according to the Google Consumer Barometer.

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Topics: Data Feed, Product Feeds, Google, Product Level Advertising, Data Quality, Industry News


Research online, Purchase offline...does this change how we think about ecommerce?

Posted by Rebecca West on Jun 24, 2015 11:55:00 AM


Multi channel has never been so connected, with a consumers using multiple devices and a number of channels to help them make an informed decision about their purchases.  "Research Online, Purchase Offline" (ROPO) also known as 'webromming' is becoming more prevalent and a recent survey by DigitasLBi suggested that 86% of total shoppers engage in ROPO.

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Topics: Product Level Advertising, Industry News, Multichannel, Omnichannel


@TheDrum Twitter tests' dedicated pages' to fuel ecommerce push

Posted by Rebecca West on Jun 22, 2015 11:11:34 AM


Twitter is making it even easier for users to look at products they might want to purchase with the launch of pages that provide additional information and content.

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Topics: Product Level Advertising, Industry News, Twitter, Social


Infographic: Key issues retailers face when striving to create product data feeds

Posted by Rebecca West on Jun 18, 2015 4:17:00 PM


The following infographic shows some of the key issues Retailers face when striving to create product data feeds to reach their consumers online wherever they are.

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Topics: Data Feed, Data Quality, Industry News