Fulfilment by Amazon (FBA)’s suite of solutions is already helping merchants grow their business in their home marketplace and abroad by using Amazon’s world-class fulfilment resources and expertise.
The online marketplace can be an ideal place for the new online seller, just as much as it can serve as an alternate sales channel for the larger retailer. With that said, marketplaces are often crowded with competition; to stand out requires a vendor to capitalise on every potential advantage they can find.
Social Commerce aka sCommerce continues to grow for consumers and retailers alike. It is fast becoming a vital tool for engaging & attracting new customers whom a retailer may not otherwise have connected with. Email & Paid Search are however still on the top of the list of effective acquisition channels for retailers according to the State of Retailing Online 2015 Survey.
According to a recent study by Ecommerce Foundation global marketplaces such as Amazon, eBay, and Alibaba, are estimated will produce 40% of the global online retail market by 2020. As a retailer, you have a lot of competition to keep up with as well as making sure your products stand out from the crowd, with product titles and descriptions relevant to what potential consumers are searching for and pricing competitive.