Top Tips to Maximise Product Data Quality

Posted by Adelina Manolache on Jan 14, 2016 12:59:06 PM

Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy. 

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Topics: Research & Insight, Feed Optimisation, Data Feed, Product Feeds, Data Quality, Multichannel

Marketplace Best Practices - Staying Ahead of the Competition

Posted by Andrew.Thomas on Sep 10, 2015 3:34:00 PM

The online marketplace can be an ideal place for the new online seller, just as much as it can serve as an alternate sales channel for the larger retailer. With that said, marketplaces are often crowded with competition; to stand out requires a vendor to capitalise on every potential advantage they can find.

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Topics: Customer Success, ecommmerce, marketplaces, Multichannel

Research online, Purchase offline...does this change how we think about ecommerce?

Posted by Rebecca West on Jun 24, 2015 11:55:00 AM

Multi channel has never been so connected, with a consumers using multiple devices and a number of channels to help them make an informed decision about their purchases.  "Research Online, Purchase Offline" (ROPO) also known as 'webromming' is becoming more prevalent and a recent survey by DigitasLBi suggested that 86% of total shoppers engage in ROPO.

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Topics: Product Level Advertising, Industry News, Multichannel, Omnichannel