Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy.
The online marketplace can be an ideal place for the new online seller, just as much as it can serve as an alternate sales channel for the larger retailer. With that said, marketplaces are often crowded with competition; to stand out requires a vendor to capitalise on every potential advantage they can find.
Multi channel has never been so connected, with a consumers using multiple devices and a number of channels to help them make an informed decision about their purchases. "Research Online, Purchase Offline" (ROPO) also known as 'webromming' is becoming more prevalent and a recent survey by DigitasLBi suggested that 86% of total shoppers engage in ROPO.