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Google Introduces Shopping Ads on Image Search

Posted by Adelina Manolache on May 19, 2016 11:44:18 AM


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Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users browsing through Google image search results will be able to see ads for related products at the top of the search results, above organic listings. The ads can be filtered with Google's filter buttons, same as organic images, allowing shoppers to narrow down their search and get redirected to the retailer that sells the product they are looking for.

Why? According to Google, users who search and shop on their smartphones at least once a week see product images as the feature they rely upon the most. The new product ads feature hopes to answer user questions such as how much does the product cost, or where can I buy it from, right from the image search.

According to Google's Monday announcement, shopping ads are automatically eligible to show on image search as part of the Google Search Network.

 

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Topics: News, Google, PLA, google shopping, google search network


Facebook the top acquisition platform for retailers - growth up 50%

Posted by Rebecca West on Aug 6, 2015 1:36:00 PM


Social Commerce aka sCommerce continues to grow for consumers and retailers alike.  It is fast becoming a vital tool for engaging & attracting new customers whom a retailer may not otherwise have connected with.  Email & Paid Search are however still on the top of the list of effective acquisition channels for retailers according to the State of Retailing Online 2015 Survey.

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Topics: PLA, Product Level Advertising, Facebook, marketplaces, Social Media, sCommerce


Bing respond to Google's PLAs with their new Shopping Ads

Posted by Rebecca West on Aug 4, 2015 9:30:00 AM


 Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.

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Topics: Product Feeds, PLA, Product Level Advertising, Bing, Product Profitability


Instagram's targeted advertising to reach 14m UK users

Posted by Rebecca West on Jul 22, 2015 1:27:38 PM


With 300m global active users, 14m UK Instagram account holders access the social platform monthly.  This user base has doubled in the last 2 years.  

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Topics: PLA, Product Level Advertising, Facebook, Product Imagery, Instagram


Google are testing new shopping ad (PLA) formats

Posted by Rebecca West on Jul 13, 2015 12:55:33 PM


Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

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Topics: Google PLA Shopping, Data Feed, Google, PLA, Data Quality, Shopping Ads


Step 5: Continuous Improvement

Posted by Rebecca Nixon on May 7, 2015 2:00:00 PM


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Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 4: Optimising at a Product Level

Posted by Rebecca Nixon on May 5, 2015 2:00:00 PM


The fourth important step to securing your online success is optimising your performance at a product level to ensure maximum profitability.  

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Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 3: Choosing Channels

Posted by Rebecca Nixon on May 1, 2015 2:00:00 PM


The third most important step to your online success is launching your product catalogue across all relevant online channels.

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Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 2: Understanding Your Performance Metrics

Posted by Rebecca Nixon on Apr 29, 2015 2:42:00 PM


Understanding how you measure success is vital to performance.

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Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success


Step 1: Data Quality

Posted by Rebecca Nixon on Apr 28, 2015 5:23:00 PM


The quality of your product data feed determines your online success.

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Topics: Performance Optimisation, Feed Optimisation, Data Feed, Product Feeds, PLA, Product Level Advertising, Data Quality, 5 Key Steps To Success