Blog

Facebook the top acquisition platform for retailers - growth up 50%

Posted by Rebecca West on Aug 6, 2015 1:36:00 PM


Social Commerce aka sCommerce continues to grow for consumers and retailers alike.  It is fast becoming a vital tool for engaging & attracting new customers whom a retailer may not otherwise have connected with.  Email & Paid Search are however still on the top of the list of effective acquisition channels for retailers according to the State of Retailing Online 2015 Survey.

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Topics: PLA, Product Level Advertising, Facebook, marketplaces, Social Media, sCommerce


Bing respond to Google's PLAs with their new Shopping Ads

Posted by Rebecca West on Aug 4, 2015 9:30:00 AM


 Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.

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Topics: Product Feeds, PLA, Product Level Advertising, Bing, Product Profitability


Instagram's targeted advertising to reach 14m UK users

Posted by Rebecca West on Jul 22, 2015 1:27:38 PM


With 300m global active users, 14m UK Instagram account holders access the social platform monthly.  This user base has doubled in the last 2 years.  

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Topics: PLA, Product Level Advertising, Facebook, Product Imagery, Instagram


Top Tip for Maximising Product Data Quality #10 - Continually optimise

Posted by Rebecca West on Jul 14, 2015 3:57:00 PM


Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Amazon's Prime Day said to be bigger than Black Friday

Posted by Rebecca West on Jul 14, 2015 11:38:59 AM


Amazon is claiming that Prime Day will be the biggest sales day in its history, eclipsing even Black Friday.  Here is what to expect...

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Topics: Product Feeds, Product Level Advertising, Industry News, amazon, Product Imagery, maretplace


Top Tip for Maximising Product Data Quality #9 - Localisation

Posted by Rebecca West on Jul 13, 2015 3:52:00 PM


The internet has facilitated more rapid international expansion for many. However, as retailers break into new markets it is important that they fully localise their product data to set themselves up for success.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #8 - Landing Pages

Posted by Rebecca West on Jul 10, 2015 3:46:00 PM


Ensuring valid, product-level landing pages may seem like obvious advice but you would be surprised at how many retailers have broken links in their product feed, where the product or page no longer exists.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #7 - Stock

Posted by Rebecca West on Jul 9, 2015 3:42:00 PM


Including accurate stock levels within the product feed (or having a secondary data feed for such information) allows consumers to only view those products which they are actually able to purchase, managing their expectations from initial product search to purchase.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #6 - Images

Posted by Rebecca West on Jul 8, 2015 3:37:00 PM


In recent years it has become extremely easy to embed imagery in product feeds. Despite this, a surprising number of retailers still fail to maximise the potential of effective imagery.

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality


Top Tip for Maximising Product Data Quality #5 - Product Identifiers

Posted by Rebecca West on Jul 7, 2015 3:32:00 PM


Consumers often search and compare products by unique identifiers such as EAN’s, MPN’s and UPC’s, thus it is vital to include these if they exist. Failing to feature these will give your competitors an advantage and may even prevent your items appearing on certain partners, in certain countries. The inclusion of unique product identifiers is most crucial for branded and hard goods such as electronics / appliances, which are regularly compared via price comparison sites.

Retailers of older/ custom goods that don’t have a unique product identifiers can use the “identifier exists” attribute to inform certain partners (such as Google).

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Topics: Data Feed, Product Feeds, Product Level Advertising, Data Quality