Blog

Top Tips to Maximise Product Data Quality

Posted by Adelina Manolache on Jan 14, 2016 12:59:06 PM


Creating the perfect data feed can be a complex, time consuming process and no two retailers have the same challenges. Luckily, our data experts are able to create perfect, fully optimised data feeds which contain all the product attributes needed to represent products across all online channels. Here’s five of the many ways in which you can enrich, enhance and normalise product data to ensure consumer relevancy. 

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Topics: Research & Insight, Feed Optimisation, Data Feed, Product Feeds, Data Quality, Multichannel


Father's Day to account for in excess of £330 million in retail sales

Posted by Rebecca West on Jun 17, 2015 3:27:00 PM


Whilst still a relatively new holiday compared to Mother’s Day, Father’s Day has become a key date in the retail calendar, accounting for circa £330 million in retail sales last year [Mintel ‘Seasonal Shopping’ report, UK, August 2014]. Unsurprisingly, a growing number of consumers are now turning to the internet, with an estimated 46% of Father’s Day consumers utilising online channels (Hermes 2015 consumer survey).

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Topics: Research & Insight, Seasonal Trends, Industry News, Fathers Day


First day of spring to see uplift in consumer spending

Posted by Rebecca West on Mar 20, 2015 10:20:58 AM


Retailers should re-examine their online sales strategy in line with the first day of spring. Consumers often view the start of the new season as an opportunity to purchase summer items, so retailers must capitalise on sales opportunities by promoting new stock and maximising conversion rates.

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Topics: Research & Insight, Seasonal Trends


Our Retailers' Revenue has grown over 60% since #IRX 2014

Posted by Rebecca West on Mar 17, 2015 7:21:00 PM


With IRX 2015 just around the corner (25-26th March) at Birmingham NEC, we decided to look at the growth and performance of our clients over the year to see how they have performed by comparison since IRX 2014.

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Topics: Research & Insight, Feed Optimisation, Product Feeds, PLA, Product Level Advertising, Facebook, Seasonal Trends, IRX


Retail revenues up 35% YoY in run up to Valentine’s Day 2015

Posted by Rebecca West on Feb 25, 2015 4:52:01 PM


In the two weeks leading up to Valentines Day, including 14th February itself, Year-on-Year clicks on products driving traffic to retailers’ websites increased by 54%, leading to a 35% increase in revenue.

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Topics: Research & Insight, Product Feeds, Seasonal Trends


Big changes in the Google Landscape - Paid for shopping is here to stay

Posted by Steve.Rivers on Dec 21, 2012 2:12:43 PM


So next year UK Merchants are going to have Valentines with a difference but will you want to receive a card from Google HQ or maybe even reciprocate. On Feb 13th 2013 the move away from free traffic on Google shopping will begin, which is both a threat and an opportunity for you all. If managed intelligently, we believe this offers an excellent opportunity to control a channel, which has been growing in importance every year, but was arguably the most difficult to control compared with other Comparison Shopping Engines (CSEs).

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Topics: Google PLA Shopping, Research & Insight


Why do consumers abandon their baskets?

Posted by Steve.Rivers on Oct 4, 2012 11:38:53 AM


A new study has shown that the majority of British consumers will abandon their baskets on marketplaces, brand sites or shopping engines if they arrive at the checkout page and delivery options seem too costly or too complicated.

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Topics: Research & Insight


Are discount and voucher sites driving themselves towards extinction?

Posted by Steve.Rivers on Aug 30, 2012 11:31:45 AM


According to the E-Commerce Times, the existing model for "daily deals" sites - such as Groupon and KelkooSelect - could be endangered. What, then, is the issue? Simple, according to the E-Commerce Times: merchants aren't making anywhere near enough money from them. These sites are a relatively new phenomenon that have gained momentum only over the past four or five years. At first, the model seemed like a no-brainer: drive first-time customers en masse to sites via blanket discounts, and increase public awareness of the brand severalfold in one fell swoop.

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Topics: Research & Insight


Google Offers Extended - How will your paid search and affiliate campaigns profit?

Posted by Steve.Rivers on Aug 16, 2012 10:41:48 AM


As affiliate programmes and coupon platforms continue to defy the recession biting into the high street – and in fact, proliferating because of it – Google have once again proved that they never miss a trend by adding Google Offer Extensions to their Google Offers platform. This new addition allows advertisers to create one additional link on their paid search ads. The link then does exactly what it says on the tin: it delivers customers to pages on the advertiser’s site where there are online and offline offers to be redeemed.

What are the benefits of this new platform? Legion. Not only will your website be promoted, but the “offline” offers will lead to actual footfall to the brand’s physical store on the high street or elsewhere. The ads also come with a Google+ feature which adds an increasingly important social network dimension to your paid search campaign. Furthermore, it’s a form of affiliate marketing.

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Topics: Research & Insight


Advice for merchants launching in Germany

Posted by Steve.Rivers on Aug 13, 2012 3:26:32 PM


Many merchants contemplate launching in Germany as the massive size of the market and the stable economic climate seem to be fertile ground for good profitable business. Yet many businesses underestimate the challenges involved and decide to launch a German mirror version, more often than not rather poorly translated, of their existing shop under the impression that whatever works in the UK should be good enough in other countries as well.

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Topics: Research & Insight