Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

Posted by Sophie Hurst on May 31, 2017 10:41:07 AM

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the impact of your advertising and other efforts, on whether a customer goes into a store to buy. 

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Topics: Google PLA Shopping, PLA, Shopping Trends, google shopping, google product listings, online and offline shopping, ppc, retail trends, paid search

Demandware index shows overall increase in shopping frequency

Posted by Rebecca West on Jul 23, 2015 5:36:00 PM

The Demandware shopping index surveyed over 200 million shoppers worldwide and considers shopper frequency, conversion rate, average order value & net change in shoppers.

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Topics: Industry News, ecommmerce, Demandware, Shopping Trends