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Mark.Batson

Recent Posts

Intelligent Reach Shortlisted at PMA's 2013

 Intelligent Reach has been shortlisted for the Network Innovation award at next week’s Performance Marketing Awards. We have been nominated for this award in conjunction with Commission Junction.

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Google Shopping Paid Inclusion - More Food For Thought

In our previous post we compared the relative efficiency of two fundamentally different Google Shopping bid strategies. We looked firstly at a tiered margin structure and how we could potentially upweight bids for ...