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The Product Data Lab

Bing respond to Google's PLAs with their new Shopping Ads

 Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.

What is Bing Shopping?

Bing Shopping Campaigns are a new campaign type making it easier than ever for retailers to advertise rich product adverts across Bing.  These latest ad formats are launched in response to Google's Shopping Ads (PLA's). 

There is a plan to roll out these rich product level adverts internationally although no date is yet confirmed.

As a retailer you need to be up to date with the latest trends in product level advertising, making sure your products are listed everywhere consumers are looking.  As an integrated partner, our platform will enable you to launch your products seamlessly across Bing's Shopping Campaigns without having to create bespoke product data feeds.  Through product level optimisation, you can have the confidence that every product click drives revenue.

 

About Us

By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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