Searchspring acquires Intelligent Reach

Read More
Intelligent Reach logo
Book a Demo
Book a Demo
Intelligent Reach Logo
Book a Demo

Consumers are more likely to trust User Generated Content than brand images.

Photos taken by consumers are becoming more acceptable to retailers and brands as marketers leverage user-generated content (UGC) to signal authenticity and resonate with consumers.

Research has found that a majority of consumers — especially Millennials — trust customer photos more than brand or professional imagery.

But many brands fall short by positioning UGC at the top of the funnel to boost brand equity rather than employing it along the path to purchase in order to drive conversion.

While UGC can play an important role in conversion, often consumer-generated images are not shoppable
.

Want to Learn More?

Discover the true power of the IR platform - book your demo today

Book a Demo

Tags


Warning: Trying to access array offset on value of type null in /www/intelligentreachwww_449/public/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 3

More Articles

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram