The Product Data Lab

Intelligent Reach Graduates Microsoft’s London Scaleup Programme

  • Intelligent Reach helps retailers & brands optimise product visibility across channels and marketplaces with augmented product data & scientific testing to increase conversion, efficiently.
  • Zero equity scaleup programme for Series A startups, offering access to sales, marketing and technical support.


LONDON, 06.02.2019, Intelligent Reach [www.intelligentreach.com], the product data optimisation market leader, has graduated from Microsoft Scaleup, a high-growth startup programme which gives companies unique access to enterprise partners/customers and the ability to qualify to co-sell with Microsoft’s sales force.


Intelligent Reach’s Product Visibility Platform uses machine learning, automation and content experimentation to manage and optimise product data allowing retailers and brands to get found by shoppers online, on mobile and in local stores.


Robin Martin, CEO of Intelligent Reach, said “Microsoft Scaleup London’s programme has been very valuable to us. The tools, technical support and marketing advice we have received has really helped us to develop our value proposition and grow our business. It’s been a fantastic opportunity to develop our commercial strategy and to go to market with Microsoft to win enterprise customers.”


Intelligent Reach utilises the scalability and security of the Microsoft Azure platform to optimise and distribute product data fast – even during peak periods.


Startups receive advice on scaling their business through Microsoft Scaleup London’s commercial curriculum and technical support to make the most of the Azure cloud platform. Located in London’s digital quarter, near Shoreditch, the Scaleup is one of eight global programmes that operate across the globe as part of Microsoft for Startups.


Warwick Hill, MD of Microsoft for Startups, Western Europe added: “Intelligent Reach is delivering fantastic results for retailers, by enabling them to increase their product visibility and efficiently increase online sales. Achieving this requires their platform to optimise and process large volumes of product data in a very short period of time, especially during peak retail trading. It has been rewarding to work with Intelligent Reach both technically and commercially, to generate very strong, scalable business built for the cloud.”


About Intelligent Reach 


Headquartered in London, Intelligent Reach is the product visibility platform for retailers and brands needing to ensure their products are found by shoppers, where and when they are looking to buy, through advanced product data optimisation and experimentation.


Robin Martin, CEO

Intelligent Reach

06-Feb-2019 10:21:05

microsoft, Press Release, IR News