Intelligent Reach, experts in product level marketing, data quality & performance, announced that Boden, the international clothing company, has chosen Intelligent Reach to help the retailer increase its exposure across online channels internationally.
Boden is a British clothing retailer selling menswear, womenswear and childrenswear. Founded in 1991, its quick growth has seen it expand into numerous international markets whilst developing a strong online presence since the UK website was launched in 1999.
With an established ecommerce operation, Boden now hopes to achieve a clearer understanding of its customers, to better target shoppers more effectively across a number of online channels.
Intelligent Reach’s innovative platform will help Boden maximise exposure and overall profitability by creating high quality data feeds, whilst optimising activity at a product level across the UK, US, APAC and Europe.