The Product Data Lab

Intelligent Reach maximises exposure for Boden across key international markets

Intelligent Reach, experts in product level marketing, data quality & performance, announced that Boden, the international clothing company, has chosen Intelligent Reach to help the retailer increase its exposure across online channels internationally. 



Boden is a British clothing retailer selling menswear, womenswear and childrenswear.  Founded in 1991, its quick growth has seen it expand into numerous international markets whilst developing a strong online presence since the UK website was launched in 1999.

With an established ecommerce operation, Boden now hopes to achieve a clearer understanding of its customers, to better target shoppers more effectively across a number of online channels.

Intelligent Reach’s innovative platform will help Boden maximise exposure and overall profitability by creating high quality data feeds, whilst optimising activity at a product level across the UK, US, APAC and Europe.

28-Jan-2015 13:40:54

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