We at Intelligent Reach are excited to announce completion of a multi-million pound venture capital investment, led by Scottish Equity Partners (SEP). This is our first external investment and will allow us to further augment our position in the UK, Europe and wider international markets.
Our proprietary platform is already used by over 150 global retail brands. We operate across 22 countries and are on target to optimise over £5.13 billion in retail revenue across over 49 million individual transactions this year alone. The investment will predominantly be used to further develop and enhance our proprietary platform, in addition to expanding the team, across all departments and territories.
Steve Rivers, co-founder and CEO of Intelligent Reach explains what the investment means for the company: “This investment will allow us to maximise the potential of our platform to be an indispensable technology for all online retailers across the globe. The Intelligent Reach Platform is a source of competitive advantage for any retailer today, using it to successfully trade online in tomorrow’s increasingly complex and challenging global digital commerce landscape.
The investment was led by Stuart Paterson, Partner at SEP, who comments: “The global online retail environment is becoming increasingly complex with an ever expanding variety of places where products may be advertised, promoted or available for sale to consumers. Retailers are increasingly looking to channel management software as a simple means to connect to, and manage, the multitude of locations where product may be advertised or available for purchase, on a country-by-country basis.
“We believe that Intelligent Reach is well positioned to take advantage of this growing software market - estimated at more than $1bn worldwide per annum. Its platform offers advanced product level yield and pricing intelligence coupled with ease and speed of integration and this sets it apart from competitors.”
The Intelligent Reach platform enables online retailers to launch, manage and optimise their product catalogue across over 600 online channels worldwide, including eBay, Amazon, Shopzilla, Commission Junction, Affiliate Window and Google. The platform extends a retailer’s product reach, optimises performance, provides actionable insights and drives incremental profitability.
We would like to thank all of our clients, partners and of course the Intelligent Reach team without whom the investment would not have been possible.
