As the transition to Shopzilla's new platform begins, merchants can now deliver "2.0 Feeds" with additional variables in order to enhance their listings. Many of you will see this as a bonus but others could possibly be alarmed - "is my 1.0 feed not good enough anymore?".

Don't worry. Intelligent Reach has the know-how to steer you through this transition. All partner feeds created by Intelligent Reach are mapped to the exact taxonomy of shopping partners, and that isn't about to change. We will continue to optimise your feeds to the highest standard possible, and map all categories and products accurately and efficiently to your partner sites. However, if you haved any concerns about the potential consequences of Shopzilla's platform transition, get in touch with your Client Performance Manager who can give you all the necessary information.