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The Product Data Lab

Saving Brick and Mortar: How Embracing an Online Presence Could Save Your Business

It’s been a difficult time for brick and mortar storefronts everywhere. More and more retailers are struggling to maintain customer loyalty and as a result, ...

09-May-2018 10:00:00

Google's Product Listing Ads in the Lead of Retail Search Marketing: How You Can Take Advantage

Since the introduction of carousel ads in 2016, the reach and popularity of Google Shopping Ads (aka Product Listing Ads) has skyrocketed. PLAs in Q1 of 2018 ...

03-May-2018 10:00:00

Why Marketplace Growth is Good News for Retailers

Over the last few years marketplaces have exploded; not just as a convenient way to shop, but also a channel on which brands can list their products.


02-May-2018 10:00:00

The Facebook Cambridge Analytica Data Scandal: Will Marketers be Affected?

The Facebook-Cambridge Analytica data scandal saw up to 87 million Facebook users’ data stolen without permission by the London based data firm, Cambridge ...

01-May-2018 10:00:00

The Benefits of Advertising on Instagram

As the old idiom states: an image is worth a thousand words, which may be why the social media app, Instagram, is growing at a rapid rate, with over 800 ...

27-Apr-2018 17:10:22

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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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