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Blog

Digital Ad Spend Is up but with Economic Uncertainty, You Need Systems in Place for Wise Spending

News this week highlights that digital advertising spend is on the up, while other forms of marketing spend are ...

Global Ad Spend Growth is Down, while Mobile and Social are on the Up – so Make the Most of Every Penny or Cent you Spend

blog yesterday from PerformanceIn announced that global ad spend growth has reduced by 1% ...

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...