• Setting unclear targets – or no targets at all!
• Setting targets that are not relevant to their overall business goals
• Reporting on data that is not actionable
• Reporting on actionable data – but then being unsure of what action to take
• Knowing what actions ought to be taken in order to reach targets, but not having a scalable solution for taking action automatically

First and foremost, your online retail presence should be driving profitability for your business. How you measure that success is up to you, but make sure you’re clear on what that entails – all the way from your CEO right down to your interns – so that all actions taken and all solutions put in place are done with those targets in mind.

Secondly, don’t get bogged down in measuring data that will not drive profitable action. You will end up with analysis paralysis!* And don’t be afraid to evolve your metrics if you need to. The online ecosystem evolves quickly, and you can’t be expected to keep doing things exactly the same way for too long. If you are in the online retail sector you need to embrace evolution in all areas of your business.

* Analysis paralysis is a state of over-analysing (or over-thinking) a situation so that a decision or action is never taken, which paralyses the outcome. A decision can be treated as over-complicated, with too many detailed options, so that a choice is never made, rather than try something and change if a major problem arises. (Summarised from this Wikipedia article.)

What does this have to do with Intelligent Reach?

We track:

• Every interaction
• On every product
• Across all online channels
• Creating the next perfect action
• Driving actionable insights

Through complex algorithms, we optimise your product performance in line with your specific success metrics, providing actionable insights, reports and dashboards.

By optimising all of your online performance at the lowest possible level – The Product Level, we can ensure maximum profitability from every click.

We make sure that we optimise your online performance in line with your specific metrics... below are some examples:

When you work with us we embrace your performance metrics and drive your product profitability.