The name of your item is not only the first thing most consumers search for, it is also the primary influencer of search algorithms.
Titles should be descriptive, focusing on keywords and key product attributes such as colour or brand.
It is vital that the correct terminology is used in your product titles to make sure that your products reach consumers. Primary consideration should be given to the terminology of your consumer base, as opposed to internal naming conventions. A specific example would be changing the term “BLK_HOOD” to the more generic, user friendly term of “Black Hoodie”. Furthermore, titles must be optimised across partners to fit the specified character range of each individual partner and avoid incomplete/ truncated titles.
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