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What does Google's 'Phantom 2' mean for retail content?

Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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Top Tip for Maximising Product Data Quality #10 - Continually optimise

Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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Top Tip for Maximising Product Data Quality #9 - Localisation

The internet has facilitated more rapid international expansion for many. However, as retailers break into new markets it is important that they fully localise their product data to set themselves up ...