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The Product Data Lab

What does Google's 'Phantom 2' mean for retail content?

Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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15-Jul-2015 16:48:00

Top Tip for Maximising Product Data Quality #10 - Continually optimise

Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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14-Jul-2015 15:57:00

Top Tip for Maximising Product Data Quality #9 - Localisation

The internet has facilitated more rapid international expansion for many. However, as retailers break into new markets it is important that they fully localise their product data to set themselves up ...

13-Jul-2015 15:52:00
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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