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The Product Data Lab

Important changes to Google Shopping product feed

As of 1st June 2015, Google have made changes to the specification of the Product Feed that powers Google Shopping.   The majority of these changes won’t be fully enforced until mid-September 2015 however ...

01-Jun-2015 20:46:17

Step 5: Continuous Improvement

The final important step to securing your online success is continuing to improve data quality & product performance.

07-May-2015 14:00:00

Step 4: Optimising at a Product Level

The fourth important step to securing your online success is optimising your performance at a product level to ensure maximum profitability.  

05-May-2015 14:00:00

Step 3: Choosing Channels

The third most important step to your online success is launching your product catalogue across all relevant online channels.

01-May-2015 14:00:00

Step 2: Understanding Your Performance Metrics

Understanding how you measure success is vital to performance.

This may seem oversimplified, but you’d be amazed at how many retailers are doing the following:

29-Apr-2015 14:42:00

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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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