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The Product Data Lab

You Can Now Segment Store Visits by ‘New vs Returning’ in Google Ads

In an effort to connect online and offline retail, Google Ads recently made it easier to track store visit conversions coming from your Google Ads ...

22-Nov-2018 11:50:00

Will Bluetooth Beacon Technology Benefit My High Street Store?

We recently received a beacon from Google as part of their Project Beacon, and it’s reminded us of how important these little devices can be for building out ...

23-Oct-2018 08:27:19

Google Smart Shopping Campaigns: Tips and Best Practices

Google has released the next generation of shopping campaigns: 

05-Sep-2018 13:32:25
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