What does Google's 'Phantom 2' mean for retail content?

Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.


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Intelligent Reach is a cloud-based ecommerce software provider helping retailers and brands ensure product information for online shoppers is high quality, relevant, in the right format and performing well with all partners, in all countries


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