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The Product Data Lab

Using Custom Labels to Optimise your Google Shopping Feed

The problem with Google is that unless you have a way to divide your products based on their attributes or performance, you’ll have to blanket bid, meaning you’ll be bidding ...

25-Jul-2019 12:11:07

O2O Commerce: Four Online-to-Offline Methods to Bring Customers In-Store

An O2O commerce strategy is a crucial part of retail nowadays, made even more important by the recent failings of the high street.

16-Aug-2018 12:57:59

6 Core Strategies to Get Your Products Found More Often [& eBook]

You are running Google Product Listing Ads (PLAs), maybe Amazon Ads too. Perhaps they are doing well – but honestly, you are only scraping the surface of what ...

13-Aug-2018 10:11:46
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