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The Product Data Lab

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...

31-May-2017 10:41:07

What the 2017 Google Shopping Feed Specification Update Means for You

Each year, Google makes an update to their Google Shopping Product Data Specification. They have recently announced an update, which you can read

25-May-2017 12:48:00

Google are testing new shopping ad (PLA) formats

Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

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13-Jul-2015 12:55:33
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