The Product Data Lab

Important changes to Google Shopping product feed

As of 1st June 2015, Google have made changes to the specification of the Product Feed that powers Google Shopping.   The majority of these changes won’t be fully enforced until mid-September 2015 however ...

01-Jun-2015 20:46:17

Google "Buy Buttons" may start to appear on mobile shopping ads

Following Google's Mobilegeddon, the search engine continues to adjust to mobile behaviours...The battle for the mobile transaction continues.
26-May-2015 17:24:56

Google's Algorithm Change and what it means for retailers

Sales via mobile devices are booming, with mobile browsing exceeding traditional browsing across retail for the first time in 2014; indicating changing behaviour of online shoppers. Consumers are always on line, ...

23-Apr-2015 12:12:09

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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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