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The Product Data Lab

Google are testing new shopping ad (PLA) formats

Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

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13-Jul-2015 12:55:33

Important changes to Google Shopping product feed

As of 1st June 2015, Google have made changes to the specification of the Product Feed that powers Google Shopping.   The majority of these changes won’t be fully enforced until mid-September 2015 however ...

01-Jun-2015 20:46:17

Google "Buy Buttons" may start to appear on mobile shopping ads

Following Google's Mobilegeddon, the search engine continues to adjust to mobile behaviours...The battle for the mobile transaction continues.
26-May-2015 17:24:56
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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