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The Product Data Lab

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Amazon Stops Bidding on High-Revenue Google Shopping Ads

In an impactful move

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16-May-2018 10:42:25
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Why Bidding up on Underperforming Product Ads Is a Waste of Money

A product is underperforming, invisible to consumers or simply has a low click-through rate. You need to enhance visibility and clicks, fast.

...
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23-Apr-2018 16:58:29

Google Shopping to Separate from Searches – What Does this Mean for Retailers?

In a recent announcement in the Telegraph and elsewhere, Google has said that it has, “Offered to ...

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27-Sep-2017 14:56:04
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Digital Ad Spend Is up but with Economic Uncertainty, You Need Systems in Place for Wise Spending

News this week highlights that digital advertising spend is on the up, while other forms of marketing spend are ...

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26-Jul-2017 13:36:02
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Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...

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31-May-2017 10:41:07
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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