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Google Shopping to Separate from Searches – What Does this Mean for Retailers?

In a recent announcement in the Telegraph and elsewhere, Google has said that it has, “Offered to ...

Digital Ad Spend Is up but with Economic Uncertainty, You Need Systems in Place for Wise Spending

News this week highlights that digital advertising spend is on the up, while other forms of marketing spend are ...

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...