The Product Data Lab

Google Shopping Announces Free Product Listings Update for Retailers

Google Shopping is changing the game to help retailers for the long term. After 8 years of retailers paying to display Google Shopping Product Listing Ads (PLAs), retailers ...

05-May-2020 09:33:08

Using Custom Labels to Optimise your Google Shopping Feed

The problem with Google is that unless you have a way to divide your products based on their attributes or performance, you’ll have to blanket bid, meaning you’ll be bidding ...

25-Jul-2019 12:11:07

6 Product Data Experiments to Drive Shopping Ad Clicks

If, like many retailers out there, one of your biggest issues is a lack of product exposure on ecommerce channels, then you’ve come to the right place.

09-Jul-2019 15:08:07