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The Product Data Lab

Using Custom Labels to Optimise your Google Shopping Feed

The problem with Google is that unless you have a way to divide your products based on their attributes or performance, you’ll have to blanket bid, meaning you’ll be bidding ...

25-Jul-2019 12:11:07

6 Product Data Experiments to Drive Shopping Ad Clicks

If, like many retailers out there, one of your biggest issues is a lack of product exposure on ecommerce channels, then you’ve come to the right place.

09-Jul-2019 15:08:07

Ego Shoes’ Lauren Percival to Present at the Intelligent Reach and Google Seminar

With the Intelligent Reach and Google Seminar just over a month away, we’re excited to announce our first guest speaker and panel member: Lauren Percival, Head of Marketing ...

02-May-2019 14:55:09
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