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The Product Data Lab

Why Bidding up on Underperforming Google Ads Is a Waste of Money

A product is underperforming, invisible to consumers or simply has a low click-through rate. You need to enhance visibility and clicks, fast.

23-Apr-2018 16:58:29

Google Shopping to Separate from Searches – What Does this Mean for Retailers?

In a recent announcement in the Telegraph and elsewhere, Google has said that it has, “Offered to ...

27-Sep-2017 14:56:04

Digital Ad Spend Is up but with Economic Uncertainty, You Need Systems in Place for Wise Spending

News this week highlights that digital advertising spend is on the up, while other forms of marketing spend are ...

26-Jul-2017 13:36:02
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