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The Product Data Lab

Digital Ad Spend Is up but with Economic Uncertainty, You Need Systems in Place for Wise Spending

News this week highlights that digital advertising spend is on the up, while other forms of marketing spend are ...

26-Jul-2017 13:36:02

Google Introduces Shopping Ads on Image Search

Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users ...

19-May-2016 11:44:18

What does Google's 'Phantom 2' mean for retail content?

Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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15-Jul-2015 16:48:00
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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