The Product Data Lab

Google are testing new shopping ad (PLA) formats

Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

13-Jul-2015 12:55:33

Google Brings Its Shopping Ads to Youtube

Here comes the next phase in Google’s e-commerce expedition.

Google have recently introduced paid listings to their YouTube community, similar to the shopping ads where search query results appear as an ...

07-Jul-2015 13:45:15

Shopping Habits of Tech-Savvy Brits are changing fast

The British consumer continues to lead the way in adoption of mobile technology,  however bricks and mortar still play a role in shopping according to the Google Consumer Barometer.

30-Jun-2015 17:11:30

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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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