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The Product Data Lab

Will Bluetooth Beacon Technology Benefit My High Street Store?

We recently received a beacon from Google as part of their Project Beacon, and it’s reminded us of how important these little devices can be for building out ...

23-Oct-2018 08:27:19

Facebook Advertising: Location Targeting Increases Store Footfall

In addition to driving sales online, Facebook Advertising is beginning to drive in-store sales and footfall too with features such as location targeting, ...

11-Oct-2018 13:19:59

The Importance of Building a Successful Online Strategy for Auto Parts and Accessories

Even the largest and most well-resourced businesses in Australia are challenged by multi-channel strategy.

10-Sep-2018 14:42:53
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