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Getting Online and Offline Right as Revealed Through a Home Extension

Over the last 5 months, I have been busy with a home improvement extension to my house. As a consumer, I can see the patterns of buying behaviour others potentially have in this space. ...

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...