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The Product Data Lab

How to Track Offline Footfall with Google Store Visits

Pay per click (PPC) marketing on channels such as Google Shopping has long been an integral method of reaching consumers at each stage of their purchasing ...

22-Jan-2019 16:45:54

eCommerce Marketing Channels to Take Advantage of in 2019

In our ...

23-Oct-2018 16:05:11

O2O Commerce: Four Online-to-Offline Methods to Bring Customers In-Store

An O2O commerce strategy is a crucial part of retail nowadays, made even more important by the recent failings of the high street.

16-Aug-2018 12:57:59
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