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The Product Data Lab

O2O Commerce: Four Online-to-Offline Methods to Bring Customers In-Store

An O2O commerce strategy is a crucial part of retail nowadays, made even more important by the recent failings of the high street.

16-Aug-2018 12:57:59

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...

31-May-2017 10:41:07
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