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Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...

Google Introduces Shopping Ads on Image Search

Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users ...

Bing respond to Google's PLAs with their new Shopping Ads

 Having launched a beta test last April, Bing have now announced that Shopping Campaigns are now available to all customer in the US.