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The Product Data Lab

Google's Product Listing Ads in the Lead of Retail Search Marketing: How You Can Take Advantage

Since the introduction of carousel ads in 2016, the reach and popularity of Google Shopping Ads (aka Product Listing Ads) has skyrocketed. PLAs in Q1 of 2018 ...

03-May-2018 10:00:00

Why Bidding up on Underperforming Product Ads Is a Waste of Money

A product is underperforming, invisible to consumers or simply has a low click-through rate. You need to enhance visibility and clicks, fast.

...
23-Apr-2018 16:58:29

Google to Retire Magento, BigCommerce & PrestaShop Integrations

In a series of emails sent to merchants using the integrations, Google recently announced they will be retiring the feature as ...

08-Feb-2018 10:30:28

Online and Offline Shopping Tracking Gets Closer as Google Links Ads to Store Sales

It is every marketeer's dream, to be able to track the impact of what they do on bottom-line sales. We can do it on many things nowadays, but not on everything - and it is and always has been, hard to track the ...

31-May-2017 10:41:07

Google Introduces Shopping Ads on Image Search

Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week.

Users ...

19-May-2016 11:44:18
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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