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The Product Data Lab

Using Custom Labels to Optimise your Google Shopping Feed

The problem with Google is that unless you have a way to divide your products based on their attributes or performance, you’ll have to blanket bid, meaning you’ll be bidding ...

25-Jul-2019 12:11:07

What does Google's 'Phantom 2' mean for retail content?

Google's secretive 'Phantom 2' algorithmic update has seen sites with high-quality content favoured, illustrating the importance for retailers creating optimised, quality & accurate product information.

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15-Jul-2015 16:48:00

Top Tip for Maximising Product Data Quality #10 - Continually optimise

Optimising your product data is one thing, ensuring it remains up to date and optimised is another. Retailers should update their product data feeds at least daily to ensure accuracy.

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14-Jul-2015 15:57:00
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About Us

By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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