The Product Data Lab

Top Tip for Maximising Product Data Quality #9 - Localisation

The internet has facilitated more rapid international expansion for many. However, as retailers break into new markets it is important that they fully localise their product data to set themselves up ...

13-Jul-2015 15:52:00

Google are testing new shopping ad (PLA) formats

Google is currently in the process of testing a new and quite unusual Product Listing Ad (Shopping Ad), unusual in that it is the largest ad that has ever been seen in their search results.  

13-Jul-2015 12:55:33

Top Tip for Maximising Product Data Quality #8 - Landing Pages

Ensuring valid, product-level landing pages may seem like obvious advice but you would be surprised at how many retailers have broken links in their product feed, where the product or page no ...

10-Jul-2015 15:46:00

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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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