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The Product Data Lab

Top Tip for Maximising Product Data Quality #6 - Images

In recent years it has become extremely easy to embed imagery in product feeds. Despite this, a surprising number of retailers still fail to maximise the potential of effective imagery.

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08-Jul-2015 15:37:00

Top Tip for Maximising Product Data Quality #5 - Product Identifiers

Consumers often search and compare products by unique identifiers such as EAN’s, MPN’s and UPC’s, thus it is vital to include these if they exist.

07-Jul-2015 15:32:00

Top Tip for Maximising Product Data Quality #4 - Product Description

Often retailers product feeds hold very poor descriptions, despite holding much richer information on their primary e-commerce site (see example below).

06-Jul-2015 15:27:00
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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