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The Product Data Lab

Product Data: Best Practices are Dead. Experimentation is in.

In a world increasingly technology-reliant, consumers are smarter than ever, with shorter attention spans and higher expectations. Retailers are running to ...

15-May-2018 12:33:23

Google Ads are in The Lead of Paid Search Marketing

Since the introduction of carousel ads in 2016, the reach and popularity of Google Shopping Ads (aka Product Listing Ads) has skyrocketed. PLAs in Q1 of 2018 ...

03-May-2018 10:00:00

Double-trouble: eBay Encourages the Removal of Second Product Categories

eBay has recently announced that if items are listed in two categories, the higher of the two values will be charged.

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18-Apr-2018 17:36:23
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By powering optimum product data, Intelligent Reach helps retailers & brands optimise the offsite product discovery journey, ensuring no matter when or where your ideal customers interact, they will find your products and convert.

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